Our Certifications

Certified Email Marketing Specialist

Issued To: Karen Sielski

Issuer: Digital Marketer

Issued: 12/19/16

Description: Certified Email Marketing Specialists are uniquely qualified to help brands and businesses leverage email marketing and followup to indoctrinate, create relationships with and convert prospects and existing customers. In short, Email Marketing Specialists are able to not only effectively follow up with fresh leads and customers they know how to craft email campaigns that get delivered, get opened, and most importantly… get clicked.

Criteria: Recipients of the “Certified Email Marketing Specialist” designation must complete an advanced, 7 module, 48 lesson online course and pass 7 quizzes and a final exam that tests on the full spectrum of email tactics and strategies, including both fundamentals as well as advanced, proprietary methodologies. When combined with the education, this final exam ensures the public that the recipient has attained a level of competence appropriate for professional practice.

Direct-Response Copywriting Specialist

Issued To: Karen Sielski

Issuer: Digital Marketer

Issued: 9/25/17

Description: Certified Direct-Response Copywriting Specialists are uniquely qualified to help brands and businesses get people to take specific, measurable actions – driving them to make purchases or become sales leads. They are trained to write copy for offline media such as direct-mail letters, print ads, etc., as well as online marketing tactics such as emails, web pages, paid search ads.

Criteria: Recipients of the “Certified Direct-Response Copywriting Specialist” designation must complete an advanced, 6 module, 41 lesson online course and pass 5 quizzes and a final exam that tests on the full spectrum of direct-response copywriting methods and selling via the written word. When combined with the education, this final exam ensures the public that the recipient has attained a level of competence appropriate for professional practice.

Certified Analytics & Data Specialist

Certified Customer Value Optimization Specialist

Issued To: Karen Sielski

Issuer: Digital Marketer

Issued: 12/18/16

Description: Certified Customer Value Optimization Specialists are uniquely qualified to help businesses architect a conversion funnel that reduces initial customer acquisition costs, while simultaneously increasing both immediate and lifetime customer values. In short, while most busineses have some sort of funnel for on-boarding leads and converting those leads into customers, Customer Value Optimization Specialists are able to plug the leaks and deliver a truly OPTIMIZED conversion funnel.

Criteria: Recipients of the “Certified Customer Value Optimization Specialist” designation must complete an advanced, 6 module, 56 lesson online course and pass 6 quizzes and a final exam that tests on the full spectrum of conversion funnel optimization tactics and strategies, including both fundamentals as well as advanced, proprietary methodologies. When combined with the education, this final exam ensures the public that the recipient has attained a level of competence appropriate for professional practice.

Certified Analytics & Data Specialist

Issued To: Karen Sielski

Issuer: Digital Marketer

Issued: 11/18/16

Description: Certified Analytics & Data Specialists have the necessary skills to track and analyze the metrics that matter to businesses at all stages, from content marketing and paid traffic strategies to website and funnel performance. They also learn the analytical skills necessary to turn data into action, helping businesses get more leads and sales. In short, Analytics & Data specialists are able to make marketing decisions based on meaningful data, not hopeful hunches.

Criteria: Recipients of the “Certified Analytics & Data Specialist” designation must complete an advanced, 7 module, 72 lesson online course and pass 7 quizzes and a final exam that test on the full spectrum of data collection and analysis, including both fundamentals as well as advanced, proprietary methodologies. When combined with the course’s knowledge, the final exam ensures the public that the recipient has attained a level of competence appropriate for professional practice

Certified Content Marketing  Specialist

Issued To: Karen Sielski

Issuer: Digital Marketer

Issued: 12/19/16

Description: Certified Content Marketing Specialists are uniquely qualified to help brands and businesses develop and execute a sustainable content marketing program. They are trained to create and measure engaging content at every stage of the marketing funnel, as well as leveraging organic and paid traffic to leverage content across the social web.

Criteria: Recipients of the “Certified Content Marketing Specialist” designation must complete an advanced, 6 module, 40 lesson online course and pass 6 quizzes and a final exam that tests on the full spectrum of full-funnel content marketing methods including customer avatar creation, blog marketing, metric tracking, and content distribution. When combined with the education, this final exam ensures the public that the recipient has attained a level of competence appropriate for professional practice.

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