How to Meet Protests with Value Propositions One of the largest and toughest objections agencies face when prospecting is, “I can run my own Google Ads campaign, why should I pay you?” The question seems legitimate enough, but in reality, there are a number of...
How Responsive Ads Will Rock Your Remarketing [Campaign] Google Ads Responsive Ads are a rockin’ way to expand your remarketing and display ad reach. As a PPC agency, we’ve noticed that it can be very difficult to explain the specialized requirements for custom ads,...
Your paid ad (PPC) landing page is the very first page a visitor sees after they click on your ad and it’s the most important contributor to the conversion performance of your ad spend. Perhaps the most efficient (and cost-effective) way of improving your Return On Ad...
Google or Facebook – Which platform is better and where should your clients invest their money? The answer is… it depends. In recent years, the battle between these two advertising behemoths has heated up. They seem to be going punch for punch with updates and...
